- I will be honest. I make content to help my audience, and as such I will be honest with them about what I like and dislike about a product.
- I follow the FTC’s material connection disclosure guidelines. I always disclose when I have received a product for free.
- I follow Google’s nofollow guidelines for gifted products. Per Google’s guidelines, if you have provided me with a sample, I will nofollow all links in my content to your site and any other site promoting your product or company.
- I expect you to let me keep the product. If you want the product back after I’ve published my coverage, please specify this in your request.
- I will use my experience to determine the best way to cover your product. For instance, I might choose to structure my coverage as a tutorial or a field test rather than a review. My goal is always to cover products in the ways that resonate most with my audience.
- It might be a while before I publish my coverage. I strive to get plenty of hands-on experience with all the products I cover. Doing so takes time.
- I reserve the right not to cover your product. If you choose to send me a product, I make no claim whatsoever to cover your product, positively or negatively, in writing, video, or audio. I rarely exercise this right, though. If I accept a gifted product, I almost always make every effort to cover it. I will mainly choose not to cover a product if the product gets discontinued, modified, or updated in some meaningful way before my coverage has been published.